GemA builds academic management software for institutions. A serious product with an invisible brand — nothing on screen or on paper said what it did, or who it was for.
What we createdA symbol that reads in one glance: a graduation cap, a cursor and a mouse fused into a single shape. Around it, a full identity — colour system, stationery, merchandise, uniforms, signage and campaign posters.
The transformationThe company now looks like what it is. Prospects understand the offer before the demo even starts.
















